Email personalization best practices

47 Email Personalization Best Practices To Get You More B2B SaaS Sales

In our recent post, How To Fix Your Broken B2B Cold Email Campaign, we looked at four ways to improve your B2B SaaS email outreach efforts. Today we’re looking at B2B email personalization best practices but, just for the record, here are the four elements we looked at previously:

  1. Improve Your B2B Cold Email Campaign With Better Targeting
  2. Improve Your B2B Cold Email Campaign With Better Email Content
  3. Improve Your B2B Cold Email Campaign With Follow-Up
  4. Improve Your B2B Cold Email Campaign With Optimization

Make More B2B SaaS Sales With These 53 Personalization Elements In Your Next Cold Email Campaign

Email personalization best practices

As we saw in the broken B2B cold email campaign article, identifying the right targets is obviously a hugely important aspect of filling your sales pipeline with cold email.

However, there’s more to targeting than meets the eye.

Targeting can include two main elements:

Personalization: Items such as name, job title, company name, industry.

Actionable Data: Pieces of information that indicate that the sales prospect is in the market for your type of product or service.

When it comes to actionable data, most people stick to the basics:

  • Name
  • Company Name
  • Industry
  • Company Size
  • Location

Unfortunately, this often leads to dull, cookie-cutter email messages that are a dime a dozen.

Instead, consider using new email personalization elements.

List Of Email Personalization Options

List Of 47 Email Personalization Options

Looking for inspiration when it comes to good cold email personalization options?

Try these on for size . . .

  1. Location
  2. Company size by headcount or estimated revenue
  3. Site popularity
  4. Job vacancies (number, types, or location)
  5. Total number of job vacancies
  6. Date job vacancy posted
  7. Software applications used on their website
  8. Days the software application is used
  9. Monthly estimated tech spend
  10. Company website keywords – use filters or machine learning to refine
  11. Years in business
  12. Years in job
  13. Industry verticals
  14. Age of company website
  15. Company website languages
  16. Company mobile site used or not
  17. Company website page links – use filters or machine learning to refine
  18. Number of Facebook likes
  19. Recent Facebook posts
  20. Number of Facebook people ‘talking about this’
  21. Number of Facebook posts per day / engagement rate
  22. Recent LinkedIn posts
  23. Number of  Twitter followers
  24. Most recent tweet
  25. Number of Google reviews
  26. Most recent Google review
  27. Present on TripAdvisor
  28. Most recent Tripadvisor review
  29. Number of YouTube views
  30. Most recent YouTube video
  31. Number of YouTube subscribers
  32. Number of Instagram followers
  33. Most recent Instagram post
  34. Currently spending money on Google Adwords
  35. Spend money on other online advertising
  36. Website speed rating
  37. Company mobile apps
  38. Company mergers, demergers & acquisitions
  39. New company office
  40. Received funding, grant, business financing
  41. Earnings Release – negative or positive
  42. Government & public contract notices
  43. Won large contract/partnership
  44. Received award and distinction
  45. Percentage of growth achieved
  46. Business type: B2B. B2C, or both
  47. Business model: Advertising, Affiliate, Classifieds, Consulting, Direct Sales, Events, Freemium, Lead Generation, Marketplace, On-Demand, SaaS

So, now you have no excuse for a little creativity in your next B2B cold email outreach campaign thanks to these ideas and email personalization best practices!

If you’d like a little help with all this, visit Brightest Minds.

Brightest Minds