Videos are the heart of the internet today. With over 82% of total internet traffic occupied to video content, there is no reason not to use it for business purposes.
According to research, videos help customers make a purchase decision, and 97% of marketers agree that videos have helped customers understand their products better. Hence, increasing conversion rates.
There are many marketing videos brands can consider using for promoting their products. From tutorial videos to product videos, this form of content is always preferred to consume when people are looking for new information about a company, product, or service.
But what type of videos should you use to attract your B2B customers?
The answer is explainer videos.
An explainer video is a short video (1-2 minutes long) that explains your business, product, or service simply and engagingly. It is the perfect type of video to introduce your business to potential customers and convince them to give you a try.
The Benefits of Explainer Videos For B2B Customers
If you’re aiming to capture B2B clients, you need to prepare a strategy that fits their needs. And since it’s B2B, you can’t randomly make videos just because this content is highly engaging across different online channels.
B2B customers are identified with a more professional nature than an entertaining approach. So, you can’t apply fun videos for B2C markets when connecting with B2B clients.
This is why explainer videos make one of the best options to attract your B2B customers. Explainer videos help you acquire this type of client in many ways, including:
Explainer videos are fast and to the point
An explainer video is designed to introduce your brand, product, or service quickly. It doesn’t need to be too long because you have other marketing materials that can further elaborate on your offer.
An explainer video aims to get your B2B customers interested in what you do and how you can help them. So, make sure your video is direct to the point and informative enough to drive conversions.
Explainer videos are easy to understand
Explainer videos are also effective because they’re easy for viewers to understand. The key is simplifying complex information and presenting it in a way that’s easy for everyone to digest.
Remember that not all your viewers have the same level of understanding. Some might be complete beginners, while others might have some knowledge about your industry.
Whatever the case, your explainer video should be able to communicate its message in a way everyone can understand.
Explainer videos establish trust and credibility
When done right, explainer videos help you build trust and credibility with your audience. This is essential when attracting B2B customers because they want to partner with a company they can trust.
To achieve this, make sure your video is well-researched and accurate. It should also be free of any errors or inconsistencies that might turn off your viewers. Additionally, use credible sources for your data and statistics. If possible, include testimonials from satisfied customers to further establish your credibility.
5 Tips to Generate B2B Customers with Explainer Videos
Here are a few tips on how to create an explainer video that will help you attract more B2B customers:
1. Make your videos short and clear
The first step to creating an effective explainer video is to keep it short. The average attention span of internet users today is only 8 seconds, so you need to ensure your video can quickly capture their attention.
The best explainer videos are usually 1-2 minutes long. Any longer than that, and you risk losing your viewer’s interest. Aside from being short, your explainer video should also be clear and concise. Get straight to the point and avoid using too much technical jargon. Remember that not all your viewers are experts in your industry.
Use simple language that everyone can understand, and focus on explaining what you do and how you can help your B2B customers.
2. Make it visually appealing
Another important tip is to make sure your explainer video is visually appealing. People are more likely to watch a video that looks good than one that doesn’t.
To make your video more visually appealing, use high-quality graphics and animation. These days, you don’t need to spend a lot of money to create a professional-looking video. You can easily make a video online using a professional video maker tool and add more animation and graphics to your content to make your explainer video more appealing.
You can use color psychology to carefully choose the colors you use in your video. Studies have shown that different colors can evoke different emotions in viewers. For example, blue is often associated with trustworthiness and stability, while green is associated with growth and prosperity. Choose colors that match the message you’re trying to communicate in your explainer video.
3. Use a strong call-to-action (CTA)
Once you’ve captured your viewer’s attention and delivered your message, it’s important to end your video with a strong call to action.
Your CTA should be clear and direct and tell your viewers what you want them to do next. For example, you could tell them to visit your website or sign up for your email list. Make sure your CTA is visible and easy to find. Place it at the end of your video so viewers will see it before they close the window.
Additionally, use persuasive language that will encourage viewers to take action. For example, instead of saying “visit our website,” you could say “get started today” or “sign up now.”
4. Optimize your video for SEO
If you want your explainer video to be seen by as many people as possible, it’s important to optimize it for search engines. Just like with any other content, you need to use the right keywords and tag your video properly. This will make it easier for people to find when searching for terms related to your business.
In addition to using keywords, you should also create a transcript of your video. This is especially important if you’re targeting international audiences. Many people prefer to read transcripts instead of watching videos, which will help you reach a wider audience.
5. Promote your video
Even the best explainer videos won’t be effective if no one knows they exist. That’s why it’s important to promote your videos and get them in front of as many people as possible.
There are a number of ways you can promote your video. You could post it on social media, embed it on your website, or send it out in an email newsletter. You could even run ads targeting people who would be interested in your video.
No matter how you promote it, ensure you’re getting your video in front of the right people. Targeting the right audience is key to making your explainer video effective.
Explainer videos are a great way to capture your B2B audience’s attention and explain what you do and how you can help them. To make sure your video is effective, be clear and concise, make it visually appealing, use a strong call-to-action, optimize it for SEO, and promote it to the right people. By following these tips above, you can create an explainer video to help you achieve your business goals.