The first step to social media lead generation is choosing the right platforms.
Facebook and Instagram are great for visual content, Twitter is better for news and updates (since people don’t scroll as much), LinkedIn is really good for finding leads in your industry (and they have a higher conversion rate than other sites), Pinterest is very popular among moms, but it’s not used by many businesses, so you may not see many conversions there.
The most important thing to remember when using any of these platforms: make sure you’re posting at least 3 times a day on each platform!
This will help generate more engagement from followers with different interests!
Social media has many benefits, including exposure and a large potential audience. But with any marketing strategy, you need to make sure it’s targeted at your demographic and not just anyone who would be interested in what you have to offer.
The problem with many social media strategies is that they are not very targeted.
This means you might be getting new leads on social media, but they aren’t people who would buy what you’re selling.
We’re going to talk about social media lead generation tactics to help you get more qualified leads and increase conversions!
How do you generate leads with social media?
What is the best way to generate leads via social media as a B2B company?
LinkedIn is the most popular social network, followed by Twitter.
Google+ and YouTube rank behind Facebook and Slideshare. According to our research, networking, current events, and professional info are key drivers of engagement.
How to generate leads with social media
Social media for lead generation can be frustrating at times, but if you focus on certain channels, experiment, and use your strengths, it can turn into an evergreen source of quality leads for your business.
How to use Facebook Ads for Lead Generation
How to use Facebook ads for lead generation
You can get hundreds or even thousands of leads from Facebook. Whether you’re starting an online store or growing an existing business, this article will show you how!
It’s important to know who your target market is. Facebook Ads are the best way to do that. Target people who are interested in your products or services.
You’ll make sure these leads are more likely to convert into customers for your company! Google Analytics is another tool you can use.
Steps to start:
- Know your audience
- Create a Custom Audience on Facebook
- Optimize Your Lead Generation Campaigns with the Right Page Audiences and Interests in mind
- Create highly targeted campaigns using detailed targeting options like keywords, interests, demographics, and behaviors
- Use the right conversion event
- Set up a landing page for your Ad
- Measure and optimize with Facebook’s tools like Power Editor
What are the steps to create a Facebook ad from scratch?
Facebook Ads aren’t as easy as they seem. There’s more than one way to do it! Here are some tips and tricks to help you make the most of FB marketing!
Here are the steps you should take:
- Create a Facebook account and set up your business page
- Upload an image for your ad
- Select the “Boost Post” option to promote your post on FB
- Write a compelling headline that will capture people’s attention
- Include a link in the advertisement so people can see more about what you are promoting
- Add as many images as you want, but make sure they’re high-quality ones that look good on mobile devices
Write a short description that will grab the attention of anyone who sees your ad.
Also pick keywords, interests, demographics, and behaviors for the audience you’re targeting.
As soon as you create an ad, FB will automatically track who saw it. If someone views your ad but doesn’t click or become a lead, their information is still recorded by Facebook so they know what to show them next time.
What’s the best social media platform for leads?
Social media is a must for every business. You can generate leads on FB, Twitter, and LinkedIn. But which one do you pick?
The best social media platform for getting leads is the one your target market uses!
You should know what other smaller businesses are using and what sites they frequent if you’re a small business. There might be some overlap in audiences between different platforms, but sometimes not. This makes each site unique and gives you a chance to generate leads. You should also create content for multiple platforms!
How do you plan an organic lead generation campaign on social media?
The right social media strategy is crucial for B2B lead generation.
What do you hope to accomplish with your campaign?
An amount of money raised, a specific decision-maker reached or a certain ratio attained through social media.
Decide what you need before moving forward so you can measure your success.
Define your audience: Who do you want to reach with this campaign?
What other businesses in your industry or category could be potential customers? Maybe people looking to buy from businesses like yours.
- Define your goal and objectives
- Define the audience you are targeting
- Create a post that will resonate with your audience
- Choose the social media platform for this campaign
- Use appropriate hashtags to get maximum exposure and engagement from users on different platforms
- Measure the success of the campaign by analyzing data collected through analytics tools like Google Analytics, FB Insights, Twitter Analytics, etc., or other methods like surveys, interviews, etc., whichever is more suitable in your case
Paid social for B2B lead generation
Social media is great for generating leads, but the free versions can be awful.
That’s why so many businesses use paid social media: they work! You can make sure your message gets in front of as many eyes as possible without having to wait for organic reach like with FB posts. This kind of ad has a great ROI and will pay off quickly!
You can run a campaign on Social Media in two ways:
It’s when you create one ad that runs for a set amount of time and has its own budget. This campaign should be small so you can get good data on what worked and didn’t work.
Campaigns – These are when you run a campaign for an extended period of time and have different ads running in rotation with each other to reach as many people as possible.
What’s the Difference?
One-off campaigns focus on one particular goal, whereas Campaigns can be more complex and involve multiple goals. If you want better coverage or need your message seen by a large audience over a longer period then choose Campaigns! One-Off Campaigns work well for smaller budgets that need data-driven results quickly so it might not make sense in this case.
Most importantly: understand how Facebook Ads work before going any further! Your Ad needs a compelling headline, images that will pop up when the user scrolls through their feed, and a call to action that asks them to click on your ad. This is how you make sure your business stays top of mind!
How To Generate B2B Leads With Influencer Marketing
When you run a successful influencer marketing campaign, the results can be astounding. A targeted and well-planned social media strategy is key to creating new leads for your business.
Social media provides an extra opportunity to reach out to potential customers through various platforms that they are active on Facebook, Instagram, Twitter, Pinterest, etc., just like we talked about with paid advertising!
Here’s how it works: You find someone who has followers or subscribers in your ideal prospects and pays them to post content highlighting your brand as part of their story.
The more influential the person/brand is within the community you’re targeting (the greater their following) the higher the price tag these posts could have!
But why should I do this? Here are the benefits of influencer marketing:
Leverages an individual with a large following to promote your brand as part of their story or posts. The more influential they are, the higher the price tag this will have!
Creates new leads for your business so you can turn them into customers down the line.
As long as it’s done successfully, has an ROI, and is cost-effective then why not?
Your B2B social media strategy
1. Identify your target audience
In order to generate leads with social media for your company, you must first identify the ideal prospects that will be reached most effectively by various marketing tactics.
Identify who falls into your customer persona and which channels they use frequently in their daily lives.
That way, when you publish content online or share it on a social channel like Facebook or Twitter, it will reach people who are likely to make an inquiry about your product or service.
2. Create a social media team to engage with followers and potential leads
To increase your social media lead generation success, it’s important to have a plan.
The team should include employees in charge of content creation and sharing as well as customer service. The more people are involved, the better chance you’ll have at generating leads online while also maintaining an excellent reputation across all channels.
After identifying who will be on your social media marketing team, assign responsibilities so that everyone knows what they’re responsible for when tending their specific channel or campaign.
This will give them the best shot at reaching potential followers with engaging information about your product or service without annoying them by posting too often (or not enough!).
3. Analyze the demographics of your audience to understand their interests
Your target audience has pain points, areas of interest.
Analyze your current demographic data to understand where they’re most likely to be engaged with your posts so you can craft content that resonates more with them.
This will help your social media marketing team focus on what is relevant for your audience rather than wasting time posting irrelevant information which won’t generate any leads or engagement from potential customers.
On FB, for example, it’s important to analyze how many people like certain pages related to a particular topic in order to see who may have an interest in learning about those topics through updates posted by companies (or brands) on their page.
4. Post content that will resonate with them, such as videos, articles, or pictures
Posting content that resonates with your ideal prospects can also boost the success of your social media strategy.
Rather than to simply make assumptions about what their audience may be interested in, poll your ideal prospects with surveys!
Just ask them what they’re interested in and provide them with the options.
One of the first questions to ask when you want to get feedback on your content is, “What interests you?”
You can then tailor your posts around those topics that interest people most.
For example, if a survey revealed that one’s target audience wants more pictures or videos on social media pages instead of just text-based updates, it would be wise to post some interesting photos or short clips.
If someone has responded positively about reading articles related to business strategies for small businesses, give them an article every now and again! This will not only help keep their attention span but also lead them towards being engaged consumers.
5. Post consistently so they know when to expect new updates from you
For best results, keep your blog posts consistent. If you’re posting about the challenges faced by customers, feel free to link those articles in other posts about solving those problems for readers who might not have seen them yet.
The key to social media lead generation lies in your ability to be consistent because that’s what will keep you top of mind with your followers.
It’s also important to post at the right time – and that could be as early in the day as possible when people are less busy and have more time to read articles from you. Again, this helps keep people engaged with what you’re doing on a regular basis!
At all times of the day, businesses need leads for their sales team to follow up with customers who might not know they exist yet but would benefit from what they offer if they knew it existed!
If someone contacts you about pricing or availability via email or phone call, make sure your business has an automated response set so that customer is satisfied quickly while freeing up staff members’ schedules for other tasks.
It will take a little trial and error, but you will gradually build up a list of leads that you can follow up with or share with your sales team to help them close more deals.
Become the thought leader in your space
Posting often positions you and your business as a thought leader in the space.
It’s also a good idea to boost your credibility by posting content that is informative and educational, such as tips and tricks, tutorials, or videos of how-to projects.
Share industry news about trends in your field with followers who are interested in staying up-to-date on what’s going on around them too!
This will help you appear more knowledgeable in your niche while getting potential customers excited about coming back again for new posts when they see something relevant to their interests each time they visit.
6. Share posts that are relevant and interesting for your followers on other social media networks like Facebook and LinkedIn
Content marketing can boost your credibility, reach, and engagement with your audience. But in order to do it right, you’ll need to spend some time learning what interests your target audience.
We want our followers – or potential customers to be able to interact with us so they will know about our products and services without having to figure it all out for themselves. But we also want them to buy something from us eventually!
And by sharing posts that are relevant to the issues they’re facing or the goals that they have increased the chance they will do business with us!
LinkedIn and FB are great places to start because most professionals have an account on one of them.
At Brightest Minds, we offer a variety of lead generation services to help you boost your brand. One way is by directing social media outreach that leads prospects directly into the sales funnel, qualifying them in traditional and informal methods so that they’re more likely to convert.
Perhaps the most popular platform for lead generation, simply because the most people (including different target groups) can be found here. You create the ads in Facebook Business Manager. You create a campaign, ad sets, and ads. Then you set a budget and (carefully) select a target group in the ad set. In Facebook Business Manager you also create advertisements for Instagram.
LinkedIn is a great place for lead generation opportunities where professionals share updates. One of the best ways to generate leads is through inbound marketing. Although its a bit slower than direct outbound it can give you good results over time.
A quick post on LinkedIn can get you in front of decision-makers.
We’ve said it before and we’ll say it again: LinkedIn is the best opportunity for B-to-B companies to generate sales leads.
With a little time, effort, and creativity – you can make your company page stand out in an ocean of profiles. Here are best practices to take advantage of this social media channel:
- Create quality content on your own blog then share that article with prospects via LinkedIn or post a link back to your homepage from within LinkedIn.
- Advertise through sponsored posts targeted at decision-makers by using keyword searches such as “Director” “Chief Executive Officer” etc., or collaborate with influencers who have large followings related to their expertise.
- Promote live events like webinars wherein you can offer discount codes as a reward for joining the stream.
- Post educational content about your industry that will help build credibility as a specialist.
- Share links to articles from other sources in related fields, but always keep them relevant and valuable.
Lead Generation B2B: Practical Tips
The tone of voice you choose on your Facebook or Instagram posts will be a good indicator of the brand image you have.
Do not use a pushy tone that is unnaturally enthusiastic. Messages with a commercial message are less effective than those without direct commercial messages. But some conversion points can be included in your messaging, as long as they’re subtle
Keep abreast of the latest happenings
The priority is to offer relevant value. The content must be useful and informative, so make sure there is sufficient research into the field in order to share information about it that will be more likely to appeal to the intended audience.
Broaden your horizon
B2B social media activities often happen on LinkedIn and Twitter. People mistakenly believe this is because the business target group, which includes a lot of professionals, is active here (and especially via LinkedIn). This isn’t true; in fact, business use of social media includes FB as well. So make sure your content resonates with these users on that platform too.
SlideShare is an interesting platform for this. As a speaker, share your presentations on SlideShare and give them away as freebies to potential customers for increased credibility
Make use of video content
Video is considered the best medium for communication with businesses today. A recent video by AFAS Software Inc., a leading software company, that is less than a minute long effectively conveys its message while keeping viewers interested.
Monitor not only your own social media activities but also that of the competition and industry-related information. Use a social media dashboard to filter the various sources for messages that are relevant to your company. Respond to tweets on Twitter as well as questions or complaints when they come up about competitors in particular.
Answer the following questions:
- What types of messages are your target group responding to best?
- At what time of day are they most active on social media?
- -How can you streamline this process by tailoring content in order to respond to those two factors?
To generate social leads, we start by drawing prospects in with more conversational posts to pique their interest. We then qualify these prospects using more traditional techniques such as ads and organic outreach.
With our blended strategy of all lead generation activities, you will be able to increase your credibility on social media and generate leads!
B2B Lead Generation With Brightest Minds
Our social media lead generation methodology at Brightest Minds will attract visitors into your sales funnel and then qualify prospects in more traditional ways. Your social media efforts don’t have to stand alone – we can blend all of these lead gen activities into an overall program to boost your credibility
Your dedicated partner generating leads for your sales team
We use more traditional lead generation methods like organic outreach to qualified prospects.
You’ll be able to increase your credibility on social media and generate leads with a blended strategy!
The Brightest Minds blog is a great place to find B2B marketing ideas.
Here’s how we generate leads using direct marketing – from social platforms such as LinkedIn to email marketing strategies.
All of these are proven ways to get potential customers into your sales funnel.
Brand awareness through direct outreach
We use social media to get visitors to our website and qualify them.
Social media doesn’t have to stand alone. Our lead generation team combines many of these strategies to boost your credibility, so you not only get new customers but also build relationships with B2B connections who might be ready to buy from you right now.
Business owners know that a strong referral or word-of-mouth business is priceless
A good referral or word of mouth is priceless.
We use social media to retain viewers and make sure they understand your product, service, or proposition so you can absorb new customers and encourage b2b buyers to do business with you.
Our referral campaign strategy at Brightest Minds
Users of social media are more engaged with their networks than most other platforms, including email. It means that when they click on a social media link, it’s probably because someone shared it.
In order to generate leads, we create targeted outreach campaigns and connect with your audience through profiles or email. Then we get into direct engagement, so we can find prospects who are interested in what you have to offer – right now.
We make sure that when someone is actively looking for information about your industry, we connect them with the right person at your company – via email or social – to provide personalized service from a pro.
We’d love to hear from you if this sounds like something you’d be interested in!
You can set up a referral campaign that extends across major social media platforms, giving you an easy way to grow your customer base.
A referral campaign on social media is different than the one you’d set up with your marketing automation platform.
To get success on social media, make sure your posts are consistent and have compelling content to get people to comment and share.
Plus, we have to use images as much as possible for content so there’s something worth clicking – it takes time, but it’s worth it!
Before they buy from you, your customers need to know who you are.
It means being where your customers are: at home relaxing, on vacation checking out pictures of beaches around the world, or waiting for their flight back home.
Generate Leads With Brightest Minds
You can find lead generation opportunities on LinkedIn and via email. LinkedIn members are often engaged with their network, clicking on their connections’ LinkedIn shares.
Our lead generation formula is proven to grow your business!
To get leads for you, we identify your ideal customers or clients on LinkedIn through their profiles, groups, or communities of interest.
We then move into direct engagement such as commenting and liking posts so we can find people interested in what you have to offer who are not currently connected with your company.
When our team identifies someone looking for information about your industry, we connect them instantly with the right person at your company- whether it be via email or phone call -to provide personalized service from an expert within that field should they require it.
If this sounds like something interesting for your business, please contact us today!
Brightest Minds LinkedIn service is a great place to start.
Brightest Minds is a full-service business with over 70 employees. We provide lead generation, via direct engagement with your ideal prospects in an effort to increase revenue for your company as quickly as possible.
Contact us today at BrightestMinds.io for a complimentary consultation and see how we can help grow your business while maximizing leads for your sales pipeline!