75 interested leads and 46 booked demos in six weeks
Convincing businesses to switch payment providers is hard. A sharp value proposition and channel‑partner angle booked 46 demos in six weeks.
46Booked demos
75Interested leads
21.2%Response rate
6Weeks
!
The interesting part
Most prospects already had a payment provider. Starting with software development companies, then helping channel partners resell Fondy, opened doors that a direct switch pitch couldn't.
The client
Fondy is a fintech company providing payment‑gateway solutions for e‑commerce businesses, marketplaces and entrepreneurs.
The challenge
- Switching costs. Most prospects were already using another payment provider.
- Senior targets. CEOs, VPs, directors and department heads are hard to reach.
What we did
- Value proposition. Built a compelling reason to switch and content to support it.
- Smart sequencing. Started with software development companies, then supported channel partners selling Fondy.
- Multi‑persona targeting. Reached 2–3 specific roles inside each target company.
The results
- 46 booked demos in six weeks.
- 75 interested leads and 86 “maybe later” replies.
- 21.2% response rate across the campaign.
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