Case study · GUIDEcx · Customer onboarding software · 6 years

$834K+ in ARR and $4M+ in sales opportunities

How our SDRs found the right buyers in a crowded onboarding‑software market and kept 2–3 qualified meetings a week on GUIDEcx's calendar.

$834,769Closed‑won ARR
$4M+Sales opportunities
100+Closed deals
500+Scheduled calls
6 yrsPartnership
!
The targeting insight

Teams already running onboarding inside Salesforce were the best‑fit buyers. Focusing there, plus on project managers, HR leaders and gaming businesses, kept the meeting rate steady for six years.

The client

GUIDEcx is a software platform for customer onboarding, project management and task management. It integrates with over 1,000 applications and lets teams and their clients collaborate through SMS, login‑less portals and more, helping companies cut onboarding time and free up project managers.

The challenge

  • Crowded market. Dozens of project management and onboarding tools compete for the same buyers.
  • Integration fit. With 1,000+ integrations, GUIDEcx needed to reach the companies whose stack made them the best fit.
  • Finding the right buyers. The team had to pinpoint the prospects who would get the most from GUIDEcx's unique features.

What we did

  • Sharp targeting. Focused on fast‑growing companies, teams using Salesforce for onboarding, and roles including project managers, HR leaders and gaming businesses.
  • Consistent volume. Ran targeted outreach every week, testing angles to keep reply rates high.
  • Steady meetings. Delivered a dependable 2–3 meetings a week with interested, qualified prospects.

The results

  • $834,769 in closed‑won ARR generated from BrightestMinds meetings.
  • 100+ closed deals across the partnership.
  • $4M+ in sales opportunities added to the pipeline.
“The numbers speak for themselves. BrightestMinds generated $834,769 in closed‑won annual recurring revenue, with over 100 deals closed and more than $4 million in sales opportunities.”
Todd White
Co‑founder & VP of Sales, GUIDEcx
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