$12.5M in pipeline and $2.5M in closed deals
Six years of outreach to Learning & Development leaders produced 15,000+ interested replies and 15–20 demos every week.
$12.5MPipeline
$2.5MClosed deals
4,000+Demos & free trials
15,000+Interested replies
$4.4MLifetime value
!
The targeting insight
People who had just started a new role or joined a new company were the most open to new tools. Prioritizing these new‑in‑seat L&D leaders drove 15–20 demos a week.
The client
My Learning Hub is a cloud‑based suite of learning tools, including an LMS and an authoring tool. It lets Learning & Development and training managers create, distribute, track and recommend knowledge to employees, partners and customers.
The challenge
- Highly competitive market. The LMS space is crowded, making it hard to stand out and win new customers.
- Client acquisition. The team needed prospects who were open to switching to a new learning platform.
- Market penetration. My Learning Hub had to raise visibility among Learning & Development professionals.
What we did
- New‑in‑role targeting. Reached leaders who had recently changed roles or companies, when they are most open to new approaches.
- Focused audience. Prioritized L&D professionals, who showed the strongest interest in the platform.
- Scaled outreach. Sent up to 1,500 LinkedIn connection invites a week to grow reach and engagement.
The results
- 15,000+ interested replies over six years.
- 4,000+ demos and free trials booked for the sales team.
- $12.5M in pipeline and $2.5M closed with a current lifetime value of $4.4M.
“Let's talk numbers. Over the years of working together, BrightestMinds delivered $12.5m pipeline, with $2.5m in deals paid and current lifetime LTV of $4.4m. One of the best producing channels for us.”
Thomas Bellamy
Business Development & Sales, My Learning Hub
Business Development & Sales, My Learning Hub
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