153 meetings in 12 months to break into the US market
A Swedish security company's messaging didn't land with US buyers. We rewrote it in plain, direct language and filled the pipeline.
153Meetings booked
12Months
2Trade shows supported
!
The interesting part
The jargon that worked in Sweden fell flat in the US. Plainer language and a more direct ask turned a dry pipeline into 153 meetings.
The client
GAT Labs is a Sweden‑based company making audit and security tools that help organizations secure and manage data, serving manufacturing, food & beverage, packaging, energy and construction.
The challenge
- US market entry. A dry pipeline and limited marketing in the US.
- Knowledge gap. Decision‑makers and technical teams understood the product differently.
- Cultural disconnect. Swedish messaging didn't resonate with US buyers.
What we did
- Simplified messaging. Removed high‑tech jargon so buyers could see the value quickly.
- Direct approach. Tested several styles and settled on the direct tone US buyers prefer.
- Event support. Supported GAT's presence at two trade shows to build momentum.
The results
- 153 meetings booked in 12 months.
- New US clients won with the help of trade‑show momentum.
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