185 interested leads from hospital decision‑makers in five languages
A multilingual campaign across EU medical facilities drew such a strong response that the client asked us to pause.
185Interested leads
18%Response rate
2,985Professionals reached
5Languages
!
The interesting part
Response from hospital executives was so strong that HystrixMedical asked us to pause outreach while their team caught up.
The client
HystrixMedical provides solutions for medical facilities across the European Union, engaging a diverse, specialized audience from frontline staff to senior executives.
The challenge
- Five languages. Campaigns had to run in five languages for a diverse EU audience.
- Accurate targeting. Finding the right medical facilities and contacts across the EU.
- Seniority mix. Messages had to resonate with everyone from frontline staff to executives.
What we did
- Industry expertise. Built on the client's deep healthcare knowledge.
- Targeted research. Identified the right facilities and decision‑makers across the EU.
- Four‑step sequence. A complimentary opener, a pain‑point message, a growth message, then a friendly request for a demo, all in five languages.
The results
- 185 interested leads plus 156 “maybe later” replies.
- 18% response rate over eight months.
- Client asked to pause because of the volume of interest from hospital executives.
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