From zero replies to 545 interested leads and 199 booked calls
IvyMobility's own outbound to Latin America got no interested replies. We rebuilt it in conversational Spanish and booked 199 calls.
545Interested leads
199Booked calls
284“Maybe later” replies
0 → 545Interested replies
!
The interesting part
The fix was language, not volume. Outreach was rewritten in plain, conversational Spanish instead of formal corporate phrasing. The campaign started from one LinkedIn profile and expanded as replies came in.
The client
IvyMobility is a technology leader in the consumer‑goods industry, helping brands improve conversion and expand into new markets.
The challenge
- Zero replies. A well‑built campaign had produced no interested responses.
- New market. The target was Latin America, with its own business culture.
- Language. Outreach had to work in Spanish and sound natural to local buyers.
What we did
- Industry focus. Prioritized the industries that mattered most to IvyMobility.
- Conversational Spanish. Wrote short, direct messages in natural Spanish rather than formal language.
- Start small, then scale. Began with one LinkedIn profile and expanded as the campaign gained traction.
The results
- 545 interested leads after starting from zero.
- 199 booked calls with potential clients.
- 284 “maybe later” replies to nurture.
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