216 interested leads and 108 booked demos
Senior transportation executives across North America are notoriously hard to engage. Clean targeting and non‑salesy messaging booked 108 demos.
108Booked demos
216Interested leads
183“Maybe later” replies
13%Response rate
!
The interesting part
Messages were deliberately non‑salesy, built around the specific day‑to‑day pain points of transportation executives, and they still booked 108 demos.
The client
ReverseLogix is a SaaS company specializing in product returns management, helping businesses automate complex returns, cut costs and improve customer satisfaction.
The challenge
- Hard‑to‑reach audience. Senior executives in transportation departments across North America.
- Past outreach. Earlier attempts had damaged reach and response.
What we did
- Clean prospect lists. Rebuilt the target list around the ideal customer and verified every contact.
- Non‑salesy messaging. Personalized outreach around the specific pain points of transportation leaders.
The results
- 108 booked demos with senior decision‑makers.
- 216 interested leads plus 183 “maybe later” replies.
- 13% response rate across the campaign.
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