Many business owners and CEOs feel completely stuck when it comes to business development. The reason for this lies in the lack of time and focus. No wonder they need help with turning their business engine to the maximum.
You may be short of time to do everything on your own. The learning curve can be huge. So why not hire a professional SDR sales development representative to do it for you? This decision can be a turning point in your business.
SDR Sales Rep: Description and Goals
What does an SDR sales development expert do? A sales development rep or SDR is in charge of outbound prospecting, qualifying leads, and lead nurturing. Once the lead is warmed up and ready for the deal, your sales team can take over and do the closing part. Of course, if you combine outbound and inbound marketing strategies, you are likely to get even better results.
As a result, a professional sales development representative can save your sales team tons of time and hassle so that they can focus on closing deals, onboarding new clients, and developing relationships with your existing clients.
There are many ways how a skilled SDR sales development representative can fill in your sales pipeline and help your business hit your revenue goals. For example, Linkedin can work really well for enterprise and SaaS outbound prospecting.
A/B testing is very important when it comes to improving ROI and optimizing every marketing campaign. This is one of the most challenging parts of the process. This is why most companies skip it. Top sales reps always do A/B testing to come up with the best copy for emails, messages, and email headlines to generate the highest response rate possible.
Customization plays an important role in getting higher response rates while sending outbound messages and cold emails. Every successful sales development representative knows how important research is while prospecting. LinkedIn Sales Navigator can help SDR sales reps do detailed research on all leads in the pipeline and create messages completely customized to their current needs.
Sales Development Rep
Sales dev is an important link between your marketing and sales teams. Very often companies and businesses neglect this role. As a result, they struggle with aligning their marketing and sales teams. And the results are not that good as they could be.
On the other hand, if you have a pro sales development representative in your team, it is easy to build a dedicated and scalable process. Once success and ROI are proven you can invest more and get a well-oiled client generating system in place.
In the case of SaaS, a sales development representative is responsible for increasing the number of freemium users and nurturing them, moving them faster inside your funnel. The main goal is to help your sales team upgrade freemium users to paid clients. SDR developer experts can use calls, messages, and emails to do this.
Here is a list of skills that top-notch sales development reps should have:
- Extremely good communication skills. They should know what message to send to the prospect at what time to get the best results out of it.
- Ability to listen carefully to your prospect and understand their needs.
- Empathy. They should be able to deliver value through their messages and help prospects with their pain points. Aggressive selling doesn’t work well anymore.
- Excellent research skills. Before they start any communication with prospects or leads they need to know as much info about them as possible. So they should be able to do detailed research.
- They should be well-organized and keep the numbers up to date into your CRM.
- They should have excellent time management skills to be able to achieve the maximum level of productivity and drive the best results for your business.
- They should be coachable and open to any feedback.
- They should be focused on building relationships, not just trade.
Hire a Pro Sales Dev to Grow Your Business
As you can see a sales development rep is very important for the growth of your business.
There are different options when it comes to hiring a sales rep. You can hire an in-house sales dev rep and teach him/her everything.
You can hire an agency or freelancer that will do it for you.
Or you can hire a well-oiled remote team of sales reps including a senior sales rep and an expert sales coach on BrightestMinds.io. They will do everything from prospecting to lead development and lead nurturing for your company. A pro sales coach will do training sessions with SDR reps to make sure they are on the right track.
Feel free to contact BrightestMinds.io for more details.