Lead generation is an important aspect of SaaS business. It’s what keeps your sales team busy and provides them with qualified leads to work on. With proper lead generation insights, you can increase your sales productivity and customer satisfaction.
Lead generation is a top priority for the vast majority of SaaS companies. Without SaaS leads, companies lose website traffic and revenue.
The Marketo research shows that SaaS companies that generate leads effectively get 50% more sales at 33% less expense.
In order to grow their sales pipeline, SaaS companies need to turn leads into their prospective customers.
To generate leads, you need a solid lead generation strategy. Otherwise, you’ll be running like a hamster in a wheel chasing the paying customers.
Capture Leads And Make Them Your Customers
Many people think that leads are the lifeblood of any SaaS company, but they’re wrong. Leads don’t create revenue and profits–real customers do!
The scheme is complicated here. You need to capture leads, nurture them, and gradually converse into paying customers, helping to increase your sales funnel.
So, you have to use the best lead generation strategy to attract the target audience and apply digital marketing approaches to make them loyal clients.
A strong pipeline will give you huge growth, while a weak one will promote failure.
You have to do your best to create a strong lead generation plan. Once you have it in place, you must use the right tools to generate leads. That’s where technology comes into play.
Technology In The Lead Generation Process
Your business needs at least one marketing automation platform that can manage customer relationships.
If you’re a SaaS company, your marketing automation platform should enable you to capture leads.
It will help you to see how many visitors convert into leads and what content they’re viewing. This information is vital for smarter lead nurturing strategies.
The sales automation platform will save you time and money by automating the entire sales process.
Research shows that 80% of companies apply marketing automation to increase the number of their leads.
Lead generation uses a variety of different channels including email marketing, search engine optimization, social media marketing, and blog posts.
You can develop advertising campaigns or meet face-to-face to bring new leads on board. However, without digital technologies, they won’t become your lifetime consumers.
So, what can you do to grow the number of interested prospects?
Developing A Solid Strategy For Lead Generation
If you’re not generating enough relevant prospects to keep up with demand, then it’s time to implement a seamless customer journey strategy.
New leads can become your best customers. The task is to persuade them purchase once and make them your loyal followers on social media platforms or other digital channels!
You can concentrate efforts into getting the high-quality leads through lead generation methods and SaaS solutions. They will help to win over new audiences before converting them eventually into paying clients.
Lead generation can be difficult, especially if you don’t already have an established database of contacts or prospects.
Here’s How You Can Get Started
Use social media. But be cautious, its a game of inches. It’s not enough to just jump in with both feet, you’ve got do some research first and analyze which social channels will work best for your target audience! Start by identifying who your SaaS leads are.
Determine your goals. Do you want more social followers, or do you want people to share and interact with your posts?
If your goal is engagement — shares, likes, comments — then limit your posts to one-fifth promotional material, so your audience won’t tune you out.
Test and measure. Once you determine your goals, test different types of content for each audience group.
Sometimes you’ll endure moments, when nothing will work. Don’t despise being backed to the corner of failure. That corner pushes you to test your strategies, consider their effectiveness, and learn secrets of sustainable lead generation.
Develop distinctive content strategies, be creative, experiment. Your task is to find the efficient message, attracting leads to your message and getting them to respond.
How To Develop Efficient Lead Generation Strategies?
You can capture valuable leads by using social data to get all relevant information about your potential clients.
Lead generation facilitates business decisions, so you should develop an understanding of prospective leads. Using social media can be helpful here.
Many SaaS businesses believe that social media doesn’t work for lead generation, but this isn’t true at all.
There are many ways to find leads using social media platforms. You just need to know effective lead generation strategies and how to use them with social media!
B2B companies frequently rely on social media because it allows them to reach relevant leads instantly and connect with them quickly.
Social media campaigns promote the fast connections and the ability to generate data quickly. These are two crucial factors affecting lead generation success.
Your first step should be to figure out what platform works best for your potential customers. As soon as we determine which network is right for qualified leads, you need to focus on two things: strategy planning AND execution.
So, how does it work?
Develop A Concrete Lead Generation Plan
Lead generation demands well-plotted strategy. Here are a few steps that may help you in your social media lead generation journey.
- First, identify your target audience;
- Define your goals for lead generation;
- Determine the most popular social media platforms where your target audience hangs out;
- Test short posts, video, audio to determine the optimal follower behaviors and post frequency;
- Use that feedback to refine your social media strategy and nurture leads.
It may be possible to fill all of these steps seamlessly using your LinkedIn profile, if you have one.
Linkedin Is Your Lead Generation Tool
LinkedIn is a super powerful lead generation network, #1 platform for connecting with people.
LinkedIn has over 100 million users whom you may turn to your qualified leads. Such a large pool of information can simplify your lead generation efforts.
LinkedIn is a valuable platform for lead generation because it allows you to communicate with the right people at your fingertips. No excessive efforts, no stress and hours to find the right contacts.
Everything you need is to develop the right lead generation strategy, helping you to get in touch with new leads and make them your paying customers.
LinkedIn’s messaging system is very helpful for lead generation, as this social platform permits you to send direct messages to anyone on the platform with a few clicks.
You can search for your potential customers based on the job title, the name of their company, or any other relevant criteria. Through it, you can deliver social media campaigns to the target audience.
LinkedIn allows you to build connections with real people in all kinds of industry fields though its search engines. There is a wealth of decision makers connected to companies on LinkedIn.
You can easily turn LinkedIn to your best lead generator. Just keep in mind to preserve your Social Selling Index (SSI) high.
SSI indicates how effective you are at building your brand, finding people, uncovering insights and developing relationships. Make sure it’s higher than 70%.
Otherwise, LinkedIn will turn from being your lead generating friend into a fierce quality control freak, constantly snooping on your activity and limiting your content.
How To Create Persuasive Content To Build Belief
Now, when you know the channels for lead generation, let’s turn to practical insights helping to promote leads engagement.
Content is increasingly seen as a lead generation tool, helping to find potential customers. It is a great way to increase conversions and boost your online visibility.
Studies show that content marketing is much cheaper than outbound marketing, but promotes 3x more leads.
The vast majority of your potential leads will read 4-5 pieces of your content before addressing you.
In today’s competitive market, to develop the right content marketing strategy, you need to take more than premium content and an engaging voice-over.
There has to be something that will really pique the interest of potential customers, making them take action, like reading on your message or blog post!
Your Content Is Your Digital Bread And Butter
It’s the one thing you have control over, so why not use it to get more clients? Your website can act as both an advertisement for your services or products and a tool to generate leads!
You can’t afford to leave your website up for grabs. You need a way of capturing leads and converting them into customers, so try to use the landing page to promote potential customer engagement!
You may use your content to engage leads and demonstrate the benefits of your product or service. It is important to create catchy landing page, encouraging visitors to continue browsing your website and reading content material.
OptinMonster statistics shows that SaaS businesses with active blogs capture 67% more leads.
Bridge The Gap Between You And Your Potential Lead
There is a gap between you and a lead. Your quality content is a bridge that can either reach out to a customer, expanding your organic traffic, or destroy your sales targets. Obviously, the stakes are high.
In the SaaS lead generating space, content marketing is a great tool to build trust. Content acts as an awareness stage tool for your visitors.
So make sure to include the data grabbing their attention, identifying their pain points.
Ways To Get Your Content Prize
Following these advices will help you win your content …
- Put yourself into your prospects’ position, step into their shoes. The first step to making a sale is understanding who you’re selling to. The more specific your target market, the better results will come back as well!
- Reassure your potential customers to contact your business. Give them an understanding of your business value and distinction.
- Insure that your campaign is as clear as possible. Lack of clarity is one of the biggest problems, since prospects don’t understand what you’re offering. You must explain your customers how your product addresses their most pressing needs, making the value of your proposal apparent and convincing. Find value in your prospects’ failures and use it as the foundation stone for your content marketing strategy.
- Zest your proposal with unique value to make it stand out. Your offer must highlight the benefits of your product, showing your prospects how they can relieve the problems, constantly keeping them awake at night. Turn your prospects’ challenges into your marketing trophies!
- Encourage the leads’ call to action. 70% of SaaS companies ignore it, yet it gives prospects compelling reasons to act immediately. Call to action is not intended to charm your prospect, but rather to advance your professional relationship smoothly.
The Importance Of Engagement
The importance of engagement can’t be overstated. A company’s success relies on how well it attracts customers to its products, services, or newsletters.
We’ve already discussed the power of social media and how it may help your SaaS get exposure.
Social networking is an important marketing tool, but interacting with your prospects is even more crucial.
The more subscribers a company gets, the better. A larger list of subscribers means the ability to market down the line and monetize via email marketing campaigns.
Tips To Adjust Your Content To The Digital Marketing
There are several tips helping to make your social media presence more effective and engaging.
- If you want to attract followers, make sure your content is catchy. Images can be really helpful for this purpose. They help to attract 94% of followers. An image is worth a thousand words, and when it is paired with a well-written text, lead generation success follows.
Human attention span is short and pictures help communicate your message effectively. Social media posts with images help to earn the attention of your prospects, get their loyalty, and improve engagement.
- Use social media to dialog with your leads. Never forget that your customers are humans, too. Approach them on an equal level to get their attention and maintain a relationship with them.
Knowing what your consumers think will assist you in developing the best strategy and achieving high sales.
You may use social media to connect with potential customers. Try to figure out what your prospects are searching for, understand their performance metrics and their challenges, if any.
- Personalization will help you to generate more leads. Customized messages and personalized offerings contribute to a sense of belonging.
Personalized messages are the best way to get your customers interested in what you have to offer them!
It is a SaaS solution assisting to raise brand recognition and expand interaction. It also aids in the fulfillment of client expectations and increases customer satisfaction.
If you’re a SaaS company, your job is to make sure that everyone knows about your service or product. If they don’t know about it, they can’t buy it!
You cannot survive as a business without generating leads. Social media assist to attract and convert prospects into potential customers, resulting in more sales and business growth.
A compelling content strategy with engaging material, striking pictures, and personalization can help you grow rapidly while also achieving tremendous social ROI and promoting lead generation
Email Marketing To Generate Leads
Let’s be honest, we all know that email marketing is the best way to promote SaaS lead generation.
About 59% of marketers prefer email marketing for lead generation. It has a higher conversion rate than social media and traditional websites.
According to statistics, for each dollar invested in email marketing, there is a return on investment (ROI) of $42. Moreover, it’s one of the cheapest marketing strategies around.
Email marketing, in its essence, looks like your own lead generation gold mine. You can boost traffic and increase your conversion rates, but you’ll need to put in a lot of work to develop successful lead generation strategies.
As in gold mining, you spend hours digging up the leads, analyzing them, checking the existing customers and selecting the potential prospects.
Then, you carefully build a list of potential clients and construct an email marketing plan.
Email marketing is a cost-effective and efficient lead generation tool helping to reach out to clients. You may send emails at any time, and they’re simple to follow. You’ll be able to tell which ones worked and which didn’t.
How To Write Emails That Actually Work?
To make your emails effective, you must use the right tone. It’s important to make your emails friendly, upbeat and conversational, so that your target audience could read them on without feeling.
Choosing the right tone is a part of your marketing strategy, helping to promote lead generation.
You need to create personalized email campaigns for your prospective customers based on their issues, interests, and needs.
Make sure to show that you understand the problems your prospects face, and come up with solutions that will help them. Client-centeredness must be the central point of your email.
It’s critical to have a well-thought-out marketing strategy helping to get in touch with potential clients, attract their attention, and encourage them to respond and act.
Things To Keep In Mind
A major challenge is creating killer emails that people will open and read. The vast majority of emails don’t slash their way through your audience’s inbox and bring no results.
You need to send your emails at the right time. Research of your prospects is necessary to determine the best time to send your messages.
In average, the open rates increase when you send your emails from Monday to Friday at 5 p.m. Monitoring the message open rates will allow you to identify not only the best time to send your emails, but also the relevant content producing the highest response score.
Another thing to consider is a number of emails to send. You’ll wind up in the spam folder if you send too many messages. Then all your work will have been for naught.
Email marketing is a hard and time-consuming lead generation tool, but the results are worth the effort.
Like in any other form of marketing, there exist some challenges and barriers to entry, but once you figure out how to gain new users with an effective email marketing campaign, you will wonder how you ever did without it.
Need Help With Your Lead Generation Strategy?
At Brightest Minds, we’re 100% focused on lead generation for SaaS and Tech companies. We offer tailored marketing solutions to businesses in order to create high-quality B2B leads for our clients. The methods we employ are designed to collect as much information estimating the performance metrics of ideal prospects.
Then, after we’ve identified the prospects, we reach out to them in a highly-targeted manner to communicate our product/solutions’ value.
We find you leads on LinkedIn too, as we practice what we preach, believing that social media can provide our customers with leads that are highly engaged and relevant to their industry.
Science Of Lead Generation
For us, lead generation is more of a science than an art. It estimates best practices and key performance metrics to improve continuously.
Brightest Minds is the company that gained its degree in lead generation science, spending multiple hours to develop the best data mining strategies, working out customized content, and investigating the algorithms of successful campaigns.
We are proud of our supercharged lead team, turning lead generation into simple, accessible and scalable process.
Despite the apparent ease, our lead generation relies on the tireless efforts of our outbound SDRs, copywriters and marketing strategists, who find leads, develop a marketing strategy and then contact them on behalf of our clients.
Lead generation is not about spamming people, making tons of message updates, and endless advertising. In Brightest Minds, it is about taking the right strategy and using efficient data.
We understand that data drive more leads. It seems like a no-brainer, right? How can you generate leads without understanding your prospects, their pain points, thoughts, and troubles?
Brightest Minds is unique in investing equal amount of time nurturing new leads and developing the B2B system allowing to collect, maintain, access and analyze data to select the appropriate targets for marketing communications and sales activities.
We map out every lead generation step, starting from inquiry to conversion. Attention to detail, a drive to achieve the best results, and constant evaluation promote great results.
Seamless Generation Of Qualified Leads? Let Us Show You How!
Katherine Barchetti once said that the key to lead generation is making a customer, not a sale.
This is an approach, which we follow at Brightest Minds, grounding our lead generation efforts on the impetus to help our client and achieve a win-win outcome.
Lead generation success at Brightest Minds is the result of the mutual and directed efforts of our staff. No one reaches the highest pinnacles of success as a lone ranger. Our unity is our greatest strength.
Together, we develop a professional framework grounded on the pillars of assistance, support, and commitment to others. We generate leads seamlessly, emphasizing the doorways of opportunity to our clients and helping them to show their brilliance and distinction.
It may sound archaic, but you always reap what you sow. Brightest Minds is reaping the rewards of its hard work, drive for B2B excellence, and dedication to client success.
So, it is no wonder that it receives knowledge, experience, and steady leads acquisition.